Why I Built PodGlue

I had 147 rows in a spreadsheet. Color-coded. Formulas. Dropdown menus. It was immaculate.

It was also completely useless.

Every time I opened it, I felt overwhelmed, not organized. I had the data but not the system. I had the conversations but not the continuity.

After 750+ episodes and nearly a decade of hosting Hacks & Hobbies, I realized the problem wasn't discipline. It wasn't effort.

The problem was that nobody had built the right infrastructure for what podcasting actually creates: relationships.

The conversations were extraordinary. Then they disappeared. Into archives, into hard drives, into the back of my own memory. The episode shipped, the guest waved goodbye, and a week later the only proof anything happened was a download number.

That bothered me for years before I knew what to do about it.

In 2018, I became a beekeeper. Not casually — I'd spent six months watching beekeeping videos before I ever touched a hive. Then, at the end of the last video I watched, a master beekeeper said something simple: if you're really interested, stop watching and join your local beekeepers association.

So I did. I took the class. I got my first hive. And then I started a podcast to document the journey — which is where Hacks & Hobbies actually came from.

What I found inside that association wasn't just beekeeping. It was a community of people who showed up for each other. Who shared what they knew. Who moved faster together than any of them would alone.

PodGlue is a product. But the shape of it, the why of it, came from a room full of beekeepers who barely knew each other and somehow already had each other's back.

In 2017, I read Nathan Barry's Authority. It reframed how I thought about expertise. Not as something you claim, but as something you put on the page so other people can use it.

I went on to write several: 7 Stages of Home Studio Evolution, Power of Community, Podcast Relationship Management, and others (the full list lives at superjunaid.com/books).

I know firsthand: a book changes how people see you. Not just what you do. Who you are.

PodGlue is built so the conversations you host, the expertise your guests share, the ideas that surface in the middle of an interview, can do the same work for you.